Tag Archives: marketing

How I sold 1,000 books over the holidays #marketing #bestseller

Here is my promised share of how I sold 1000 books and became a bestseller (in Canada and Australia, at any rate) over the 10 days of the Christmas/New Year holiday. Settle in, folks, this is going to be a long post. First up, what I did was nothing ground breaking, just plain old advertising […]

Sharing results of my #BookPromo – #IndieAuthors #Marketing

Although I just released a new book (The Prince’s Son), as it is the second in series (even though it stands alone, ‘Book Two’ is emblazoned on the cover), I decided against promoting it except to my existing contacts (Facebook, Twitter and email list) because why would anyone buy #2 if they haven’t yet read #1? […]

Call to Arms: Year-long survey reveals which book advertiser offers best value for money #ebookadvertising

Nicholas C. Rossis has done us all a huge favour, compiling data from lots of authors on the effectiveness of advertising sites. This is HUGELY useful in helping us all to decide where best to spend our advertising budget. Massive thanks to Nicholas for doing this, and for sharing it with us all. * * * […]

Are you attending Indie Author Fringe? #IAF16 #AuthorEvent

I only got to post once last week because my day job kept me pretty busy – judging at the British Dressage Winter National Championships 🙂 Here I am with my scribe, at the ready… And this is what the arena looked like from my view So, after an exhausting judging stint, back to the […]

#Authors, why use #hashtags in your blog post titles?

You may have noticed that I use hashtags in my blog post titles, and I wouldn’t blame you for wondering why – that used to be me, too, when I noticed an author I follow cluttering up her titles with those rather unattractive tags. But we want people to share our posts, don’t we? After […]

What sort of ‘back matter’ should your book contain? #IndiePublishing #BookReviews #BookMarketing

In response to a question asked on my last post – a request for advice on gaining reviews for your book, I decided it was time to get my act together and repurpose a guest post I did for Debbie Young’s excellent blog OFF THE SHELF BOOK PROMOTIONS, as this includes one of my favourite […]

BookBub Explained

Originally posted on Nancy's Notes From Florida:
BookBub is a popular reader subscriber service where you can promote your book for a fee. They have four million subscribers. Its readers are 84% women, the majority over 40 years old. 37% are retired. 58% are empty-nesters. 59% read four or more books per month. The…

When does a multi-author promo NOT work?

Marketing is difficult enough as it is! It REALLY doesn’t need to be compounded by wasting time preparing a promo that is aborted at the 11th hour. In a previous post, I extolled the virtues (and fun to be had) of taking part in a multi-author promotion. Now I’ve seen the other side of the picture, […]

Have you tried collaboration as a means of marketing?

MULTI-AUTHOR COLLABORATION Authors, if all your marketing efforts so far have been an isolated, individual slog, how about giving the multi-author approach a try? I did this last month (June 2014) in two different ways, and thought I’d share with you both the benefits and the results – not to mention how much fun it […]

Why not join me in The Book Marketing Challenge?

The Book Marketing Challenge One of the biggest challenges to authors is that of MARKETING. We can write the greatest book, have a fabulous cover, and yet still not find readers. Even when our work is traditionally published, as my equestrian books are, unless the author is a household name, there is little or no marketing budget, […]