Tag Archives: marketing

Update on my FREE sale results #marketing

I apologise. I had meant to do this update 6 months after my Christmas sale, but life took over and the time never presented itself to sit down and do calculations. Until now. So, here it is: analysis of the 6 months post my FREE sale of book #1 in series, THE PRINCE’S MAN. You […]

Is a FREE promo still worth doing? #bookmarketing

In the past, FREE promos saw huge downloads and, although it costs plenty to advertise a free book (sometimes more than a reduced price book!), still provided a good ROI (return on investment) as a result of sales of the author’s other books, especially if the free book was #1 in a series. I’ve seen […]

#BookBubFeaturedDeal – sharing my figures

I always like reading about other people’s experiences with marketing, and as a result I’ve always been happy to share figures from my biggest sale of the year. Christmas seems to be bumper sale time for me, so I regularly organise a bunch of promos, even if I don’t get a BookBub Featured Deal. I […]

How do you make your novel stand out from the crowd? #bookmarketing

This week I have another guest post for you, this time looking at different ways to promote your book in a crowded marketplace. Over to Hayley: 5 UNIQUE AND CREATIVE WAYS TO PROMOTE YOUR NOVEL There are countless ways to promote your recently published novel on the internet. However, many novelists are already using tried-and-tested […]

How I sold 1,000 books over the holidays #marketing #bestseller

Here is my promised share of how I sold 1000 books and became a bestseller (in Canada and Australia, at any rate) over the 10 days of the Christmas/New Year holiday. Settle in, folks, this is going to be a long post. First up, what I did was nothing ground breaking, just plain old advertising […]

Sharing results of my #BookPromo – #IndieAuthors #Marketing

Although I just released a new book (The Prince’s Son), as it is the second in series (even though it stands alone, ‘Book Two’ is emblazoned on the cover), I decided against promoting it except to my existing contacts (Facebook, Twitter and email list) because why would anyone buy #2 if they haven’t yet read #1? […]

Call to Arms: Year-long survey reveals which book advertiser offers best value for money #ebookadvertising

Nicholas C. Rossis has done us all a huge favour, compiling data from lots of authors on the effectiveness of advertising sites. This is HUGELY useful in helping us all to decide where best to spend our advertising budget. Massive thanks to Nicholas for doing this, and for sharing it with us all. * * * […]

Are you attending Indie Author Fringe? #IAF16 #AuthorEvent

I only got to post once last week because my day job kept me pretty busy – judging at the British Dressage Winter National Championships 🙂 Here I am with my scribe, at the ready… And this is what the arena looked like from my view So, after an exhausting judging stint, back to the […]

#Authors, why use #hashtags in your blog post titles?

You may have noticed that I use hashtags in my blog post titles, and I wouldn’t blame you for wondering why – that used to be me, too, when I noticed an author I follow cluttering up her titles with those rather unattractive tags. But we want people to share our posts, don’t we? After […]

What sort of ‘back matter’ should your book contain? #IndiePublishing #BookReviews #BookMarketing

In response to a question asked on my last post – a request for advice on gaining reviews for your book, I decided it was time to get my act together and repurpose a guest post I did for Debbie Young’s excellent blog OFF THE SHELF BOOK PROMOTIONS, as this includes one of my favourite […]