Category 20BooksEdinburgh
#20BooksEdinburgh – the social side
Along with learning lots of stuff and making connections with other authors, 20Books also has a more relaxed side to it, and being located in Edinburgh, there was plenty to see and do. The conference, and the room I stayed in, were in the University grounds, which is truly beautiful – here’s a taster This […]
Reporting #20BooksEdinburgh – Crafting Narrative
Although the 20Books conferences are very largely about indie publishing in terms of presentation, marketing, and what’s working best at the time, there are also some sessions on timeless subjects, such as crafting excellent narrative. This presentation was given by MARC STIEGLER, who is a trad published author, but hey, the principles are the same, […]
REPORTING #20BOOKSEDINBURGH – How do you build an author brand?
First of all, why should you build a brand? Aren’t authors all about writing books? Brands are for merchandise, aren’t they? Well, no. Not these days. Or perhaps a better way to look at it, is that authors (and our books) ARE merchandise, or at least, merchandisable. In fact, taking it a step further, if […]
Book launch strategies – what’s working in 2019 #20BooksEdinburgh
One of the biggest ongoing challenges for indie authors is keeping up with the ever-changing world of marketing – ad sites change, algorithms change, what worked last year (or last month) is no longer effective. It’s a frustrating reality of the publishing world, but once you’ve decided to embrace the job, you need to keep […]
Reporting #20BooksEdinburgh – Networking for authors
Continuing with my notes from the 20BooksEdinburgh conference, I’m going to cover a topic that came late on the second day – BIG MISTAKE – this should have been the opening presentation! I know it would have been helpful to me. Put me in front of a large audience, and I can lecture just fine. […]
#20BooksEdinburgh writer’s conference: using #Patreon
20BooksEdinburgh was a blast – the weather was baking hot (!!!), almost unheard of in Scotland, great company of old and new writing friends, all like-minded people across disparate genres, and a mixed programme that brought something to everyone. Some of the information duplicated that from 20BooksLondon, so I won’t repeat as you can find […]
20BooksEdinburgh – #writers conference
If you’ve been around here for a while, you might recall last year I attended the amazing conference, 20BooksLondon. If you want to refresh your memory, or see for the first time what it’s all about, including an understanding of the title, take a look at the first post I did from London last year. […]
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