My BookBub Featured Deal went live across the world yesterday. It’s always a little tricky following the numbers really closely, courtesy of the time differences. Here in the UK things got going a little earlier than in the US, and a few sales trickled in, one or two at a time.
Once the US woke up, things became rather more interesting, and I started obsessively refreshing the Amazon sales report page.
454, 515, 645, 749….
Bemusing, though, how the sales rank of the book didn’t update for over half a day. Once it did, though, WOWZERS! By mid evening, THE PRINCE’S MAN had hit #1 in classic fantasy, #2 in dark fantasy, #2 in action adventure fantasy, #5 in the uber-hot main category of epic fantasy, #4 in the equally hot sword and sorcery, and #112 in the entire US store!!!
By the end of the evening, that had changed into: #1 in 4 categories, and #56 (later rising to #54) overall in the entire US store!!!!
It also earned the coveted orange sticker twice over in Canada, #1 in both Fantasy Romance and Epic Fantasy!
In fact, #1 in all its categories in Canada, and #24 overall in the store!
Then, when I decided to take a look at the new KDP reports beta page, I discovered something that really raised my eyebrows – not all the sales were for THE PRINCE’S MAN – I’d also sold 39 copies of book #2, THE PRINCE’S SON, and 34 copies of #3, THE PRINCE’S PROTEGE.
Are people really reading my books that fast? Bear in mind these are each upward of 125K words, so not a quick read by my reckoning.
Or have they just decided to buy the set right off?
Who knows? Whatever, I’m really happy – the other books are at full price.
I generally have an 80% read through to #2, and a 90% read through from #2 to #3, but I’m not sure how these figures will hold up when people have impulse-bought off a sale, so I will be monitoring the figures really closely as the next few weeks pass. Looks promising, though.
By midnight, UK time, THE PRINCE’S MAN had sold 1341 copies (1154 0f those in the US), plus 41 copies of THE PRINCE’S SON, and 36 copies of THE PRINCE’S PROTEGE.
Overnight in the UK, Australia woke up, with yet another (woohoo!) bestseller tag.
The final figure for yesterday was:
- THE PRINCE’S MAN 1570 copies
- THE PRINCE’S SON 48 copies
- THE PRINCE’S PROTEGE 42 copies
At the time of writing (midday Monday), THE PRINCE’S MAN has sold another 115 copies, bringing the total so far to 1685. Still a little short of BookBub’s average of 1860 but sales haven’t ceased yet.
The ad cost $704. So far, sales have recouped $589.75, going on the advertised title alone.
However, total royalties so far including books #2 and #3, already stand at $804, and sales are continuing to come in at a slower but steady pace.
Whether sales will reach the average figure or not, I’m definitely counting this promo as a success.
Was the high price of the BookBub ad worth it?