10 Things to update each time you release a new book

Continuing in the spirit of the last couple of weeks, today I’m sharing the list of things I am in the process of updating (please feel free to scroll down to the meat of this post) with the imminent release of THE PRINCE’S PROTEGE.

Did I mention that already? Book #3 in the Five Kingdoms series releases in less than two weeks – I’m so excited about this story that began life as a handful of chapters in book #2, THE PRINCE’S SON. Fairly on in the planning stages I realised the book was going to be too unwieldy with this extra thread, so it got pruned out, with the plan for it to become a supporting novella.

The characters of Marten and Betha begged for more, and got it – so my planned trilogy became a quartet. So much for planning!


But back to the intended topic!

10 (or more) things to update each time we release a new book

Each time we release a new book, there are a multitude of places online where we need to update things to stay current – readers are not impressed by out of date information, and we want to keep our readers sweet, don’t we?

This is my current list, much of which I have achieved, and the rest should be done before release date on March 29th.


(I keep 2 websites – this one for my blog and general interactions, and a separate one, DEBORAH JAY BOOKS, with individual landing pages for each of my books – I find this keep down the clutter that would appear on a single site)

2. Update book series page on author website

3. Create new landing page on books website

4. BACK MATTER in all my current books

5. Claim new book on Goodreads and Books2Read

6. New header image for:

  • Blog (see top of this page)
  • Book website
  • Facebook
  • Mailing list templates

7. Update welcome sequence for fresh newsletter subscribers

8. Update my PINTEREST book covers board

9. Create details page (in my own files) for new book with:
• Retailer links including universal links
• Review links
• Various blurbs at different lengths
• Extracts for sharing

10. Create advertising memes, like the one above, for launch week

This list is as much for me, as it is for you, so next time I don’t have to think about all this from scratch!

Okay, folks, it’s over to you – any additions to my list?



  1. GILLIAN BETTS · · Reply

    Just to let you know that your D J book site comes up as an unsecure site. Not a good thing as you could be hacked and many people will click out as soon as they see it

    Liked by 1 person

    1. Thanks for letting me know – I’m onto it!


  2. Great list. I can’t tell you how many of these I’ve forgotten and then catch up months later! Thanks!

    Liked by 1 person

    1. LOl, I wrote this list to counteract the fact that things kept popping into my mind and then vanishing again before I could get to them!

      Liked by 1 person

  3. This is a great list. I stumbled through all of them with my current release, finally got them done but only by luck. For the next, I’m going to be more ready.

    Awaiting delivery of your book… Sigh…

    Liked by 1 person

    1. Lol, the list seems to keep growing…
      Only just over a week to go now 😀


  4. Fab advice Deb. Gratefully, my list is almost identical to yours with an exception – my bad, bad, bad. But since I don’t format my own books and pay for the service, I never add my new books to back matter in other books. How bad am I? Perhaps I may endeavor to do that – change all the books at once and maybe I’ll get a better packaged deal LOL 🙂 x

    Liked by 1 person

    1. Hmm, I don’t format my own books, I use D2D’s free automated formatter, which works pretty perfectly every time. You don’t have to use D2D to publish your books to platforms you already upload to directly, but as they reach several other services you can’t get into as an individual, I think it’s worth having an account with them anyway. And then, hey presto! Free formatting.
      If you want any more info, just ask me. I’m all for keeping outlay to a minimum while not sacrificing quality.

      Liked by 1 person

      1. Thanks so much for this info Deb. I’m planning on re-structuring my marketing platform in late spring when I plan on diversifying. And when I do, you can bet I’ll be ring your bell! Lol 🙂 xxx

        Liked by 1 person

  5. […] also thinking about changes I’ll need for this book, as the second in a series. Deborah Jay has a wonderful list of 10 things to pay attention […]


  6. […] Deborah Jay has a wonderful list of 10 things to pay attention to when marketing a series. I’m going to dig into that when this wordsmithing is done. […]

    Liked by 1 person

  7. Hi Deb. Just wanted to let you know I found your post in today’s edition of paper.li. Yay you! 🙂

    Liked by 1 person

    1. Thank you! What fun, I’ll take a look now 😀

      Liked by 1 person

  8. […] haven’t yet started on Deborah Jay’s wonderful list of 10 things to pay attention to in a series. That will probably be one of the last […]


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