As I know many of you were interested to know about any lasting effects from the sales bonanza generated by my BookBub Featured Deal, I thought I’d do a follow-up post one month on, and here it is!
Obviously sales have been lower this month as I’ve not done much in terms of promotion, just ridden the wave of December’s expenditure. I do have a small number of constant, ongoing, Amazon and BookBub ads running in the background, and this month I spent $23.89 on Amazon, and £3.70 on Bookbub. That’s about normal per month for me, so it’s safe to say the difference between this month’s sales and my normal numbers is still down to the tail from the Featured Deal.
So what are those differences?
Figures below relate to the 4 weeks after the month I reported following the Featured deal (so weeks 4-8).
My regular sales over the past year, before December, were around 30 books per month.
From January 6th – February 5th 2021, I sold 141 books.
Splitting it down a bit further, that’s:
- Amazon 120 (plus 1 copy of DESPRITE MEASURES, which is a title I’ve ignored for a couple of years)
- Apple 4
- Barnes and Noble 14
- Kobo 2
Of those, Book #1, THE PRINCE’S MAN (which is the only book I run promotions on), sold 51 copies:
- Amazon 48
- Apple 1
- Barnes and Noble 2
With the other books in the series, #2 THE PRINCE’S SON and #3 THE PRINCE’S PROTEGE, selling 89 copies, split almost equally between them, that’s good confirmation of the high read-through for this series. My regular read-through for book #1 to book #2 is around 80%, although I don’t anticipate it being quite so high from a big promo such as this. At 99c during the promo period I expect a lot of people to buy the book and not read it, or at least, not immediately. When you run such a promo you also reach readers who are perhaps not your ideal customer, who maybe start the book but don’t finish.
Having said that, the ongoing sales of books #2 & #3 are pleasingly consistent. There’s no question, writing a series is an advantage.
Final figures, then, for weeks 4 – 8 after the Featured Deal with, of course, all books at full price:
Whilst I am a professional writer, it is only one part of my work life. I have no intention of writing full time, but there’s no question, the extra income is welcome!