Tag Archives: author branding

Reblog: (More thoughts on) How to Develop Your Brand as a Book Author

Nicholas Rossis published this post around a week ago, and I kept it on file, knowing I was about to write a post on the same topic, but with a different slant. SO, here is another take on author branding, to expand on the topic further: via How to Develop Your Brand as a Book […]

REPORTING #20BOOKSEDINBURGH – How do you build an author brand?

First of all, why should you build a brand? Aren’t authors all about writing books? Brands are for merchandise, aren’t they? Well, no. Not these days. Or perhaps a better way to look at it, is that authors (and our books) ARE merchandise, or at least, merchandisable. In fact, taking it a step further, if […]