I’m leaving for holiday tomorrow, so I thought before I go that I’d share one more memory with you. While going through my Mum’s papers, I came across an old school exercise book of mine that she’d kept – I was astounded to find some early indications of where I would be going, decades later. […]

My beloved Mum passed away last week at the amazing age of 99 – what a life she had, and what changes she witnessed over the best part of a century. Going through all the old photographs, I’ve found it fascinating to trace the influences on my character and life choices, so for any who […]

After the awesomeness of the 20BooksEdinburgh conference, I’d planned a mini-break, which began with the weather breaking (summer had been in incredibly full swing throughout the conference, with temperatures in the high 20s – very rare for Scotland!), so I chose my planned indoor option – a visit to Deep Sea World. It’s been a […]

Along with learning lots of stuff and making connections with other authors, 20Books also has a more relaxed side to it, and being located in Edinburgh, there was plenty to see and do. The conference, and the room I stayed in, were in the University grounds, which is truly beautiful – here’s a taster This […]

Although the 20Books conferences are very largely about indie publishing in terms of presentation, marketing, and what’s working best at the time, there are also some sessions on timeless subjects, such as crafting excellent narrative. This presentation was given by MARC STIEGLER, who is a trad published author, but hey, the principles are the same, […]

Nicholas Rossis published this post around a week ago, and I kept it on file, knowing I was about to write a post on the same topic, but with a different slant. SO, here is another take on author branding, to expand on the topic further: via How to Develop Your Brand as a Book […]

First of all, why should you build a brand? Aren’t authors all about writing books? Brands are for merchandise, aren’t they? Well, no. Not these days. Or perhaps a better way to look at it, is that authors (and our books) ARE merchandise, or at least, merchandisable. In fact, taking it a step further, if […]

One of the biggest ongoing challenges for indie authors is keeping up with the ever-changing world of marketing – ad sites change, algorithms change, what worked last year (or last month) is no longer effective. It’s a frustrating reality of the publishing world, but once you’ve decided to embrace the job, you need to keep […]

Normal service will be resumed next week – in the mean time, please enjoy the following. (You might guess where I am this week)   Back next week folks…  

Continuing with my notes from the 20BooksEdinburgh conference, I’m going to cover a topic that came late on the second day – BIG MISTAKE – this should have been the opening presentation! I know it would have been helpful to me. Put me in front of a large audience, and I can lecture just fine. […]