For my first post of 2022 I want to start by thanking all those who helped to make the launch of THE PRINCE’S HEIR my most successful book launch to date.
I planned well ahead for a 0.99c sale on book #1, THE PRINCE’S MAN, and booked a week’s worth of promotions – 10 paid sites including – YES! Another All Regions BookBub Featured Deal!
So why the headline?
I really thought I had it all in hand – just goes to show how easy it is to make mistakes. I use Draft2Digital to publish my books to all platforms but Amazon (which I do directly). D2D have a marvellous little tool which enables you to schedule price drop promotions in advance.
What I had forgotten, was that I have Prince’s Man set up on D2D as a separate book for publishing to Apple, because of a prohibition on links to competitors inside the book, and I have sales links to other sites in the back matter for subsequent books. So, when I scheduled the price drop, I did it on the main book file, which goes to Kobo, Barnes and Noble, and a host of smaller outlets, but failed to do so for the Apple file.
First thing I knew about it was an email on Christmas Eve from BookBub, informing me that the price was not reduced on Apple, and consequently no Apple links would be included in the promo scheduled for Christmas Day – far too late to get the price changed.
Last year’s BB featured deal netted me around 250 sales on Apple. As the biggest benefit of selling for 99c is in the read through to subsequent books, that was a huge disappointment.
Swallowing that, I’m happy enough with the result of the sale (figures to come next week), but I know I’ve missed out on a lot of sales as a consequence.
One of my greatest enjoyments of running a sale on this scale, is watching the book rise through the sales ranks on Amazon, each time reaching at least one #1 best selling slot in multiple countries.
But doing so relies on having an Internet connection!
Yes, you’ve guessed it.
At some time in the early hours of Christmas morning, our phone line, and hence Internet, failed. Of course, this also meant no Netflix or Amazon Prime TV, so we did a lot of reading over Christmas!
2 weeks later, and it’s STILL not working.
It’s not even anybody’s fault, just ancient wiring in our ancient house, that happened to reach the end of its lifespan at this incredibly inconvenient moment. Of course, with all the holidays, we’ve been unable to get anyone in to do the necessary re-wiring.
Although I was able to keep up to a certain degree on my phone, (and by driving next door to borrow their connection once a day), this time I didn’t do the intensive (okay, obsessive) following I have done in the past, so I’m not absolutely certain if I hit a #1 spot, although I suspect I did – I was at #345 in the overall US store for a while, and #3 and #4 in a couple of categories. Because I live in the UK, I’ve found in the past I hit that coveted #1 spot in the middle of the night as the US sales figures mount up. This time, I will admit, I didn’t get up every hour to check as I have done in the past!
And there you have it. I really believed I was prepared for this promo, but I guess complacency crept in. I have learned plenty, and I still made good figures (both sales numbers and dollars/pounds), so I’m not complaining, but next time I will be more on the ball.