How Do People Read Online?

Nicholas C. Rossis

Most of us are writers, one way or another. We share our thoughts in blogs and ebooks. And you may have noticed that I have been experimenting recently with emphasizing certain parts of my posts, breaking up longer texts in chapters, and playing around with various formats.

I am doing this to test the so-called F-Shaped pattern of reading. This is a description of how people read online. It was first identified in 2006 by the Nielsen Norman Group. They recently published an update, clarifying that:

  1. Scanning on the web does not always take the shape of an F. There are other common scanning patterns too.
  2. The F-pattern can be bad for users and businesses.
  3. Good design can prevent F-shape scanning.

Let’s examine all this in detail, shall we?

What Is The F-Shaped Pattern?

F-shaped pattern | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: Nielsen Normal Group

As you can see for the heatmap above, people’s eyes focus on certain…

View original post 1,120 more words


  1. Many thanks for sharing, Deborah 🙂

    Liked by 1 person

    1. My pleasure – its an interesting and helpful study.

      Liked by 1 person

  2. That is interesting. I’ve heard of it before, forgot about it, and now need to check my blogs!

    Liked by 1 person

    1. I hadn’t seen it related to reading patterns before. I’ve seen this technique used as a means of determining where judges look at a horse during a competition – very telling in my profession.


  3. Great reshare. Just read this at Nicholas’ blog before I landed here, lol 🙂 x

    Liked by 1 person

    1. Nicholas has so many great posts, often worth a share.

      Liked by 1 person

      1. For sure! I share many of his posts too 🙂

        Liked by 1 person

  4. […] You can use your blog as a journal. The personal aspect of blogging is why it became so popular in the first place. Use your blog to give people a sneak peak into your life by sharing your writing process, your rituals, what inspires you, or interesting metaphors that you came across while reading.  […]


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