Sharing a bit more of what I learned at 20BooksLondon, here is a resume of the notes I took on blurb writing.
Now I’m fairly confident about my blurb writing ability, but I’m very aware in this industry things change – what works this week doesn’t next (especially in marketing), so any of the latest nuggets are likely to be helpful. And of course, you can always ignore advice if you don’t feel it’s right for you.
There is a lot of conflicting advice about blurbs out there (ask questions/don’t ask questions, long/ short, share quotes from reviews/don’t share etc.), but what you should always remember is, a blurb is NOT a synopsis of your book – it is a tool to sell your book.
Always do a bit of research first and check out the blurbs of the most successful books in your genre, because, you know, always copy what is currently working, but at the end of the day, the important thing is that you excite a reader enough to take a punt on your book, and buy it.
So here are my notes.
Start with the acronym, AIDA (scary if you watch Marvel’s Agents of Shield, but otherwise fine!)
- Desire to buy
Bearing in mind the small amount of your blurb text Amazon shows above the ‘read more’ fold, START WITH YOUR BEST LINE
e.g. New book by/bestselling author – but only if your credentials are from a recognised institute.
- Open with your tagline (you do have one, don’t you? If not, start brainstorming taglines NOW) – this should be an emotional encapsulation of what your book is about, e.g. ask a ‘what if…?’question, such as, ‘What if the magic that could save your loved ones also condemned you to death?‘ (one of several I came up with for THE PRINCE’S MAN, although frankly I still use ‘James Bond meets Lord of the Rings’ because people find that intriguing). Put it in bold. (If you don’t know how to do this, check out https://www.tckpublishing.com/how-to-use-html-to-format-kdp-kindle-book-descriptions/ for an explanation, or if you know how to use HTML but didn’t realise you could format your Amazon description, for a list of acceptable tags see https://kdp.amazon.com/en_US/help/topic/G201189630 )
- Build sympathy for your main character – show his challenging problem and use this to build an emotional connection with your potential reader
- Show what the book is about – be genre specific, and even be specific about what experience you are offering within that genre, then promise your reader you will deliver. For example, ‘fans of GRR Martin will love this book’. Take care you are honest in this type of comparison or it will come back to bite you in negative reviews – only offer what you can genuinely deliver.
- End with a call to action, e.g., ‘Scroll up and buy now!’ No, it isn’t being over pushy – you are trying to sell this book, and plenty of people need that final push – the internet is so easy to get distracted by, they might notice another book in your ‘also boughts’ and click on to that without every going back up to your buy button.
Kindlepreneur offers a free blurb generator if you want to give that a go. Take a look at:
That’s it for today, folks, I’m trying to concentrate (a lot) on getting the 3rd book in my Five Kingdoms series written, so I’ll sign off now, but if anyone has comments/observations/questions, please comment below (see what I did there – call to action…) – I always check back to see what you guys think 😀