We all want people to read our posts, don’t we? Why else would we devote so much time to blogging?
So in amongst your material, you include helpful links to other articles.
What you may not realise is that more often than not, once a reader clicks away from your page, they don’t come back.
Particularly if you’ve put a link fairly early on in your post, you may have inadvertently lost that reader to someone else’s blog.
Don’t get me wrong, sharing readers is great and part of the fabulous ethos of the community of bloggers and writers, but what if there was a way to keep your reader on your blog at the same time as sharing someone else’s post?
Well, strangely enough, there is!
I learned this way back when I first started my extensive research before ever dipping my toe into the deep water of indie publishing and blogging, and I’m astounded to see how many people don’t know to use this simple step to keep their readers.
(I can only tell you how to do this on a WordPress blog, I’m afraid, but I’m sure other platforms support the same thing somewhere in the depths of their coding.)
- I want to add a link to another post. For example, I’ll share a link to one of my books on Amazon.
- Write the words you want your reader to click: THE PRINCE’S MAN and highlight them
- Now click on the little paperclip
- And this is what you will see
- Next, click on the cogwheel image in that box that has appeared beneath the highlighted text, and this box will appear
- Insert the link into the URL box, AND CLICK IN THE BOX THAT SAYS ‘Open link in a new tab’
- Finally, click on the ADD LINK box at the bottom, and you will see this
- Continue writing your post, and when your reader clicks on the link in your published post, this is what will happen
- Et voila! The link opens in a new Window, but your original post is still there on their screen!
By doing this, readers don’t lose the original Window, so can go straight back to reading your post as soon as they are ready – they don’t have to click backward to return to it or, more likely, read the new page and then move on to something else.
Bloggers, keep your reader – simples!