You may have noticed that I use hashtags in my blog post titles, and I wouldn’t blame you for wondering why – that used to be me, too, when I noticed an author I follow cluttering up her titles with those rather unattractive tags.
But we want people to share our posts, don’t we? After all, that’s why we have all those ‘share’ buttons after our posts – to make it simple and fast for people to share – but how effective are they?
If you’re sharing to Facebook, then its likely to be to your closer group of friends; to Google, your like-minded associates.
But to Twitter?
Have you looked at the tweets generated by the share buttons, before you click on ‘tweet’?
They include the title of your piece – but unless the sharer takes the time to add hashtags, they go out with, often, a title that strangers might not find captivating enough to get them to click through to your blog.
If, on the other hand, you put appropriate hashtags into your title, hey presto! There they are in the ready generated tweet, so anybody looking at the hashtagged subjects you’ve chosen will see the tweet, understand the subject, and hopefully come to take a look at your blog post.
And that, dear friends, is why there are Twitter hashtags in my blog post titles.
And if you’re not sure what hashtag to use, here is a post with an exhaustive list of tags, specially put together for authors: