The Psychology of Colors in Marketing (Fiverr Blog)

Most interesting – now I know why I chose purple as my fantasy writer’s branding colour, and orange for my equestrian website 🙂

MM Jaye's HEAs

We all know that colors trigger spontaneous visceral reactions. Personal preferences should be factored in (I’ll never switch to Vodafone—I do not like red as the predominant color anywhere) but there are staples as shown by the awesome infographic presented in the Fiverr Blog.

What connotations are hidden behind Purple? And what should you expect if you go for Red? I chose Blue here as I wanted a tie-in with the Aegean blue featured in Fate Accompli, my upcoming debut novel (to be released in November), but it turns out that blue exudes a sense of security and trustworthiness. It’s beautiful too…

To read the whole article click here or on the inforgraphic.

From Fiverr Blog

Very shareable, non?

View original post

Advertisements

2 comments

  1. Interesting and not surprising how certain colors attract our eye, particularly in marketing strategy.

    1. Quite, and very useful to have it laid out like this, so we can use the knowledge in a deliberate manner when we design things like blog, posts, covers and branding.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: